Sunday, June 26, 2011

Not So Fast Google – Rambler And Yandex Sign Ad Network Deal To Freeze Out Russian Competitors

Google’s search market share in Russia remains well below 50% and it’s about to get even more heat. Russian search giant Yandex is now partnering with Russian online media giant Rambler over search and advertising services. Starting today, Rambler’s search services will be powered by Yandex’s search engine and Rambler will join Yandex’s Ad Network, Yandex.Direct.

Right now the Yandex Ad Network counts Odnoklassniki, Mail.ru and even Bing.com among its portfolio of client sites in Russia. Sites using Yandex’s search technology include Livejournal.ru, Nigma.ru and Qip.ru.

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