I like Jawbone. They’re one of the few companies out there that consistently surprises me which each step they take.
Finding a sustainable business model in selling a series of expensive Bluetooth headsets with marginal, almost-entirely-intangible improvements between iterations? Surprise! Launching a somewhat niche product like the Jambox, then finding success in it by marketing to hipsters and urban kids (markets which largely ignored their previous products)? Surprise!
Making a music video promoting their products that not only isn’t horribly embarrassing or lame, but is actually pretty cool? Surprise! Oh, and the unannounced product they tucked into the video? It’s probably the most surprising bit yet.
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